Teacher's Note: The next post is by Lidia, who will discuss the famous breakfast restaurant chain, Dunkin' Donuts.
Dunkin' Donuts is an international doughnut and coffee retailer founded in Quincy, Massachusetts, a suburb of Boston, by William Rosenberg in 1950. He started out his business with one food cart that provided donuts and coffee to construction workers around the city of Boston. His cart was a success, and soon he bought another. Soon after that, he moved his business into a storefront in Quincy, Massachusetts. One store grew into two, and so on, until he had a successful business throughout the northeastern part of the United States. This soon expanded throuhgout the rest of America, and then the world. The company now has more than 9,700 restaurants in 31 countries worldwide, which includes more than 6,700 Dunkin’ Donuts locations throughout the United States.
Despite originally focusing on donuts and other baked goods, over half of Dunkin' Donuts business today is in coffee, making it more of a competitor to Starbucks as opposed to traditional competitors Krispy Kreme and Tim Horton's.
Advertising
There have been many slogans used by Dunkin' Donuts over the years. They include the following:
Only at Dunkin' Donuts (1950-1991)
The Place for Donuts and Coffee (1950–1964)
America's Favorite Donut and Coffee Shoppe (1964–1967)
America's Dunkin' (1973–1976)
It's Worth the Trip (1979–1990) (1997–1999)
You're Dunkin' (1980–1993)
Just the Thing (2000s)
America Runs on Dunkin' (since 2007)
In addition to slogans, Dunkin' Donuts was also known for its TV commercials in the 1970s and 1980s portraying a donut maker named Fred. His catchphrase, "Time to Make the Donuts" became famous throughout America.
Since the 1980s, Dunkin' Donuts has expanded its menu to include such additional items as muffins, bagels, sandwiches fruit smoothies, blended drinks and tea.
In April 2011, Dunkin' Donuts launched a new donut and special cake in honor of Prince William's royal wedding to Kate Middleton in England on April 29, 2011
This is a picture of the original Dunkin' Donuts store in Quincy, Massachusetts. It was taken at some during the early 1960s.
A box of different donuts that Dunkin' Donuts provides.
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